Category Archives: Moncler Coats

Moncler FW17/18 collection

Here’s Moncler‘s FW17/18 collection that proposes a revival of its iconic models made from the materials that characterize the brand’s DNA. A reinterpretation of some its archive items from the ’80s depicts chromatic restyling and details oriented towards genderless tailoring.


The Moncler parka, which is luxed up regularly by everyone from Thom Browne for Moncler Gamme Bleu to Lucas Ossendrijver at Lanvin, started out as an invention of the indigenous Arctic population before being appropriated by polar explorers from the late 19th century onwards. It then segued into sportswear and military apparel. Today, it’s a standard at Uniqlo.

The branch focuses on duvet and oversized pieces in high density, ultra-light down proof nylon, accentuated by criss-crossing diamond quilting. In addition, macro-tag bands, a consistent element within Green’s designs, are incorporated into the collection, which allows the tightening and shaping of the volume and silhouette of certain key pieces.

Consider it the most functional thing in your wardrobe — a soft and comforting kind of armour. But the down-filled coat is much more than that. In the hands of a design visionary, the down coat, or puffa, becomes an opportunity for something wild and sculptural.

The signature piece of the French-Italian brand with its quilted cheap moncler jackets are dressed in nylon laqué, a perfectly waterproof but breathable material, while the down jacket is punctuated by plays on oversize volumes and bright colors like sky-blue, cherry-red and emerald-green, with contrasting tones. If you like what you see, head over to the brand’s online store for more info.

Another key collection at DSM this season is the collaboration between Craig Green and Moncler outlet. It looks a little like Issey Miyake at his most innovative, but it’s grounded in performance. “I’ve always been fascinated by ideas of protection,” explains Green, “for this collection we took inspiration from mountain-rescue equipment — I like the way that the straps squashed the form, mimicking the same type of structure and effect of a Moncler classic quilted down jacket.” The result, a two-piece men’s puffa suit, looks like next-level, intergalactic ski gear. It looks like the future. Which is one of the things that makes this, like a lot of new-wave down-filled pieces, truly great fashion.

The real secret of Brand Moncler’s success

The luxury outerwear brand has used clever collaborations to widen its appeal beyond the slopes

moncler's success

Moncler, the Italian luxury outerwear brand, has just posted net profits of €196m in 2016, up 17 per cent on the previous year, with revenues that have for the first time exceeded €1bn.

The results have exceeded analysts’ expectations, and chairman and chief executive Remo Ruffini said: “I am convinced Moncler can look to the future with confidence, with the aim, also in 2017, to continue to grow and create value for all of our stakeholders.”

Sure, we all like to stay warm, and Moncler’s feather-filled jackets are the socially acceptable face of wearing a duvet — but how has the Italian company so successfully turned puffers into profits?

When Ruffini bought Moncler in 2003, the brand was probably best known for kitting out the French downhill ski team at the Grenoble Winter Olympic Games in 1968. Since then, however, he has given it a cool spin. Collaborations are at the heart of Moncler’s credibility, enabling it to be seen as an authentic ski and sportswear brand, as well as a go-to for fashionable streetwear. Recent projects to raise its profile include a short film called Brave made by Spike Lee, and a collection of stars-and-stripes jackets by hip menswear designer Thom Browne.

The brand also worked with Frieze and cameramakers Leica, as well as equipping polar and mountain expeditions. These include an ascent of K2 in 2014, 60 years after it was climbed by two Italians wearing Moncler. In addition to its shrewd market positioning, Moncler has also benefited from the growth of sportswear as everyday fashion, and the casualisation of the working wardrobe. Where once a suit required an overcoat, it’s now acceptable to put a parka or puffer over formal clothes.

Damien Paul, head of menswear at, says, “Moncler performs very well at This is helped by the fact that they have been great at moving the brand forward while consistently growing the core business. With the various lines they produce, there is something for everyone, with fantastic quality and craftsmanship across the ranges as a result of the investment that Moncler outlet uk dedicates to research of fabrication and materials. The down coats are certainly the core product but lifestyle pieces drive consistently strong sell-through and they often sell out.”

Moncler down jackets with designer style

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